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04-Apr-2020 15:19

Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.

Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.

It was an appealing and apparently convincing message.

Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.

Enter a word (or two) above and you'll get back a bunch of portmanteaux created by jamming together words that are conceptually related to your inputs.

For example, enter "giraffe" and you'll get back words like "gazellephant" and "gorilldebeest".

Enter "south america" and "chess" and you'll get back words like "checkuador". It uses the Datamuse API to find related words, and then finds combinations of these words that pair well together phonetically.

Let’s look a little more closely at these surprising results.

Solving this problem requires people to literally think outside the box.In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.